Category Archives: YouTube

How to Blend an iPhone…in a Blender

Do you own an iPhone?   Would you consider blending it in a blender?
I’m sure you wouldn’t do that, right? Me either.


Did you know that an iPhone blends pretty well?

I’ve seen it and there’s the proof…

The blender story…

There is a small company that wanted to boost lack-luster blender sales. It didn’t have a great name. After all how can a small company compete with Hamilton-Beach, Oster, Waring and Ninja – there’s a million of them?

The answer… With a viral video – of course.

But how can a viral video increase blender sales?  By blending an iPhone, how else?

So they started a video campaign with one video called “Will it Blend” – about 8 years ago. Since then that video was such a hit that blender sales went out of sight.

They went on to create a full blown marketing push under the title of “Will it Blend.” They then went on to Facebook with the “Will it Blend Contest.” It was genius and the small company made it into the big time and continues to propel ongoing sales.

As you can see, a video is a widely effective form of marketing. Once thought of as an entertainment source videos have become a valuable resource for conducting research on any topic imaginable.

But how does this apply to you? In case you didn’t know, YouTube, in reality, is a video search engine. If you want your gem to go viral you need to make sure that you…

  • Make it exceptional

  • Make it funny

  • Make it memorable

There are other options for your videos to go viral. For example, information, tutorials, educational, reviews and inspirational videos; are all great possibilities. It’s best to match up your product or service to the category that will work best for your product-or use a totally off the wall concept like the blender company. Thinking out of the box may be just the thing-stranger things happen.

Just in case, here are more basics…

Definitely use targeted keywords and phrases in your video title. This is the real link to you and your potential viral viewer. It may require some due diligence on your part but will be well worth the effort in the long run. Then make certain that you start your video description with your URL-it’s the first thing your viewers will see-and the after watching the video the next thing they will click on. The call to action is the big thing.

Make them feel wanted

Encourage comments. Users love to read comments to gain further insight into the video itself. Try to reply and encourage them by making conversation with your visitors so they revisit. Once you’re noted for replying the more likely they will ask questions about your video product.

More people-longer life.
Lots of subscribers provide a better opportunity of going viral. Subscribers tend to share and extend audience reach. This is a domino effect. It’s the first step in viral videos. Keep in mind that subscribers have an interest in the videos you post. The more likes you get the more likely someone is to watch it when the click on your channel page.


For more information on video production or to commission your own video go to



5 YouTube Mistakes to Avoid

Business can thrive on YouTube-IF-it’s done right!

1. Don’t overlook the importance of a YouTube Channel.  Have a main channel where you do something, music, how-to, comedy-something and not just a dumb looking channel make it look like you mean business.

2. Don’t think you’re not unique-you are-prove it.  Make your V-logging channel unique. Make it stand out from the others while being yourself at the same time.

3. Try humor or some hook to keep your viewers’ interest-don’t be boring, no one likes to be bored.

4. Don’t make your video too long.  Usually for most a 1 to 1.5 minute video works well.  YouTube will rank you according to the length of time each viewer stays put watching your masterpiece-long.  Use hyperlinks in your description to send your viewers to the money or destination page.

5. Do not keep uploading videos if nothing is happening instead find the reason for the lack of views?

It’s important to be yourself and be original that’s the key to success.  Henry Ford once said “You can have any color you want as long as it’s black.”  Be different and don’t be afraid to find your video niche.
Don’t forget hyperlinks in the description.  So many people don’t put a link in the description.  It’s vital for ranking and vital for your viewers to be sent to the page where they can purchase, read or comment on.