Category Archives: Video Ads

How to Blend an iPhone…in a Blender

Do you own an iPhone?   Would you consider blending it in a blender?
I’m sure you wouldn’t do that, right? Me either.


Did you know that an iPhone blends pretty well?

I’ve seen it and there’s the proof…

The blender story…

There is a small company that wanted to boost lack-luster blender sales. It didn’t have a great name. After all how can a small company compete with Hamilton-Beach, Oster, Waring and Ninja – there’s a million of them?

The answer… With a viral video – of course.

But how can a viral video increase blender sales?  By blending an iPhone, how else?

So they started a video campaign with one video called “Will it Blend” – about 8 years ago. Since then that video was such a hit that blender sales went out of sight.

They went on to create a full blown marketing push under the title of “Will it Blend.” They then went on to Facebook with the “Will it Blend Contest.” It was genius and the small company made it into the big time and continues to propel ongoing sales.

As you can see, a video is a widely effective form of marketing. Once thought of as an entertainment source videos have become a valuable resource for conducting research on any topic imaginable.

But how does this apply to you? In case you didn’t know, YouTube, in reality, is a video search engine. If you want your gem to go viral you need to make sure that you…

  • Make it exceptional

  • Make it funny

  • Make it memorable

There are other options for your videos to go viral. For example, information, tutorials, educational, reviews and inspirational videos; are all great possibilities. It’s best to match up your product or service to the category that will work best for your product-or use a totally off the wall concept like the blender company. Thinking out of the box may be just the thing-stranger things happen.

Just in case, here are more basics…

Definitely use targeted keywords and phrases in your video title. This is the real link to you and your potential viral viewer. It may require some due diligence on your part but will be well worth the effort in the long run. Then make certain that you start your video description with your URL-it’s the first thing your viewers will see-and the after watching the video the next thing they will click on. The call to action is the big thing.

Make them feel wanted

Encourage comments. Users love to read comments to gain further insight into the video itself. Try to reply and encourage them by making conversation with your visitors so they revisit. Once you’re noted for replying the more likely they will ask questions about your video product.

More people-longer life.
Lots of subscribers provide a better opportunity of going viral. Subscribers tend to share and extend audience reach. This is a domino effect. It’s the first step in viral videos. Keep in mind that subscribers have an interest in the videos you post. The more likes you get the more likely someone is to watch it when the click on your channel page.


For more information on video production or to commission your own video go to



A dating and business app all in one? Come on!

I just finished up work on some videos for an amazing new dating/business app for one of  my client companies. I thought you’d be interested in seeing this exciting video that was done in a unique and compelling manner.  I thought you’d be interested in seeing this exciting video that was done in a unique and  compelling manner.

I’m not a betting man but if I were, I’d bet that after watching this video it would stick in your mind like one of those songs that tend to play over and over in your mind so much that you’ll go to Google play or iTunes and download if on your smartphone.  To get it on your device search for FindNSeek (just as it appears-no spaces).    For more information on FindNSeek go to

Continue reading A dating and business app all in one? Come on!

Small Business YouTube Video Ad

Residential Cleaning Company – San Francisco

Video ads are now well within the financial reach of most small businesses.  This Christmas parody story was produced for a small residential and commercial cleaning client in the San Francisco, CA market.  The goal was to make this business stand out without using an “in your face” approach.   We attempted to add interest by creating a story.  Out of that thought was born a parody.  It includes the following components: Video clips, stills, background music and voice overs. View it and leave a comment.

The Secret to Success


At first video ads were expensive and reserved for businesses that could afford it.  This meant that they were left out.  This was before smartphone video craze – a trend that will grow as time moves forward.  Today small business has more than a fighting chance.

Small business owners who have jumped into the video commercial marketing arena are reporting increased sales. They have  proof that their video ads are being viewed anywhere, at any time and on any mobile device in addition to the standard placements.

Finally, success is easier than ever!  The playing field has been leveled.

Fortunately, a video and  transcend brand barriers-there is no product or service that won’t benefit from a video commercial.

However, as with everything else in life there are caveats-one being choosing the right company to produce your video. First things first-decide what type of video would be appropriate for your specific business needs.

When seeking a company to do your video, you must do your due diligence.  A spot check of YouTube videos will show that 98% of them are not well thought out and executed. Many have been created by rank amateurs.  Nothing can damage a business and its reputation more than a poorly done video.  Let’s explore some of the concepts that make up a good marketing video.

1.  What is the goal of the video.  Is it to gain new leads and sales, or is it meant to be Continue reading The Secret to Success

How to YouTube Your Way to Success

One in the series of
“The Big Brand Theory”

Video article


Apple, Microsoft, Coke-A-Cola-all top brands that we know and trust,but what about your brand?

If you are a small business or an online entrepreneur your brand is just as important and can be marketed in the same way as the big brands.  Advertising your brand is now easier and above all, affordable. It’s all about YouTube videos and here’s why. The age group watching YouTube videos ranges from 19 to 54 years of age with more US adults ages 18-35 than any cable network and the ever growing huge  mobile market  makes up almost 40% of YouTube’s global watch time This gives you the opportunity of your video streaming to hundreds of millions of devices.  Ultimately with proper optimization your video can be viewed 24/7 and get first page Google rankings.  But it won’t happen unless you create a video and optimize it in the required manner.

Here are some YouTube tips to get your video first page YouTube and Google rankings.

1Optimize your video title – Using keywords that best describe your product or service will gain more views and ultimately aid ranking.  If there is room add a phone number or a URL.

2. Write a 300 – 500 word description
.  A good description is like Continue reading How to YouTube Your Way to Success