Category Archives: Marketing

How to Blend an iPhone…in a Blender

Do you own an iPhone?   Would you consider blending it in a blender?
I’m sure you wouldn’t do that, right? Me either.


Did you know that an iPhone blends pretty well?

I’ve seen it and there’s the proof…

The blender story…

There is a small company that wanted to boost lack-luster blender sales. It didn’t have a great name. After all how can a small company compete with Hamilton-Beach, Oster, Waring and Ninja – there’s a million of them?

The answer… With a viral video – of course.

But how can a viral video increase blender sales?  By blending an iPhone, how else?

So they started a video campaign with one video called “Will it Blend” – about 8 years ago. Since then that video was such a hit that blender sales went out of sight.

They went on to create a full blown marketing push under the title of “Will it Blend.” They then went on to Facebook with the “Will it Blend Contest.” It was genius and the small company made it into the big time and continues to propel ongoing sales.

As you can see, a video is a widely effective form of marketing. Once thought of as an entertainment source videos have become a valuable resource for conducting research on any topic imaginable.

But how does this apply to you? In case you didn’t know, YouTube, in reality, is a video search engine. If you want your gem to go viral you need to make sure that you…

  • Make it exceptional

  • Make it funny

  • Make it memorable

There are other options for your videos to go viral. For example, information, tutorials, educational, reviews and inspirational videos; are all great possibilities. It’s best to match up your product or service to the category that will work best for your product-or use a totally off the wall concept like the blender company. Thinking out of the box may be just the thing-stranger things happen.

Just in case, here are more basics…

Definitely use targeted keywords and phrases in your video title. This is the real link to you and your potential viral viewer. It may require some due diligence on your part but will be well worth the effort in the long run. Then make certain that you start your video description with your URL-it’s the first thing your viewers will see-and the after watching the video the next thing they will click on. The call to action is the big thing.

Make them feel wanted

Encourage comments. Users love to read comments to gain further insight into the video itself. Try to reply and encourage them by making conversation with your visitors so they revisit. Once you’re noted for replying the more likely they will ask questions about your video product.

More people-longer life.
Lots of subscribers provide a better opportunity of going viral. Subscribers tend to share and extend audience reach. This is a domino effect. It’s the first step in viral videos. Keep in mind that subscribers have an interest in the videos you post. The more likes you get the more likely someone is to watch it when the click on your channel page.


For more information on video production or to commission your own video go to



Is Facebook Replacing YouTube?

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facebook-replacing youtubeOver the past few times we’ve been talking about YouTube and social media – specifically Facebook. Have you heard about Facebook’s new way of making sure users see videos most relevant to them?

In the past I mentioned doing short videos to rank high on Youtube and Google. I said that a short video will likely be watched in its entirety while a longer one will not. YouTube will score you according to viewer watch length in addition to other factors such as comments, likes etc. Continue reading Is Facebook Replacing YouTube?

How to YouTube Your Way to Success

One in the series of
“The Big Brand Theory”

Video article


Apple, Microsoft, Coke-A-Cola-all top brands that we know and trust,but what about your brand?

If you are a small business or an online entrepreneur your brand is just as important and can be marketed in the same way as the big brands.  Advertising your brand is now easier and above all, affordable. It’s all about YouTube videos and here’s why. The age group watching YouTube videos ranges from 19 to 54 years of age with more US adults ages 18-35 than any cable network and the ever growing huge  mobile market  makes up almost 40% of YouTube’s global watch time This gives you the opportunity of your video streaming to hundreds of millions of devices.  Ultimately with proper optimization your video can be viewed 24/7 and get first page Google rankings.  But it won’t happen unless you create a video and optimize it in the required manner.

Here are some YouTube tips to get your video first page YouTube and Google rankings.

1Optimize your video title – Using keywords that best describe your product or service will gain more views and ultimately aid ranking.  If there is room add a phone number or a URL.

2. Write a 300 – 500 word description
.  A good description is like Continue reading How to YouTube Your Way to Success