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Over the past few times we’ve been talking about YouTube and social media – specifically Facebook. Have you heard about Facebook’s new way of making sure users see videos most relevant to them?
In the past I mentioned doing short videos to rank high on Youtube and Google. I said that a short video will likely be watched in its entirety while a longer one will not. YouTube will score you according to viewer watch length in addition to other factors such as comments, likes etc.
Now how important is a short video? You get my point?
A video’s weight in Facebook’s News Feed algorithm will now take into consideration how long a user has watched a video, in addition to number of views and engagement metrics such as likes, comments and shares. People who watch more videos should see more in the future, and those who scroll past videos will likely see fewer videos.
Here’s what Facebook had to say on the subject in their blog:
“The improvement we are making… considers whether someone has watched a video and for how long they watched it. We’re adding that to the factors we considered previously, which included likes, comments and shares. This change will affect all videos uploaded directly to Facebook.”
And here’s the important part:
“This also helps us personalize News Feed based on people’s preference for watching video. People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed. Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.”
What does this all mean to you?
Simply put it means you should do the following:
1. Create a short 1 to 1.5 minute video
2. Make it extremely relevant-real focused on who you want to reach.
3. Watch for Facebook’s Video Metrics system
4. Log on to Facebook’s “Facebook videos” to learn what others are doing with video
5. Plan your videos to accommodate both Youtube as well as Facebook-both have similar concepts.
Example of Metrics:
By understanding the performance of each video not only of views but also Age, gender, country, duration of views and other factors you will be able to create new videos that match your target audience that was never before possible.
As of this writing the video metrics has not yet been rolled out. We look forward to reporting on more as this unfolds. More at http://VideoVideo.TV
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